For much of the last century, markets have relied on traditional selling tactics, like TV commercials, radio spots, and magazine articles.
Typically, these forms of advertising made use of “hard-sell” practices denoted by aggressive or forceful language.
The main goal of a “hard-sell” is to get a consumer to purchase a good or service right away, rather than decide to wait on the purchase.
While using “hard-sell” practices benefited marketers for many years, it was eventually discovered that “soft-sell” tactics could be more beneficial in the long run, as these practices have the ability to make emotional connections with consumers, which is now considered a crucial part of marketing.
One “soft-sell” tactic, in particular, which has greatly benefited marketers in recent years, is video storytelling. In order to help you realize the power of this practice, we’ve made a list highlighting a few of its many benefits:
Since the beginning of time, storytelling has been used to pass important information from generation to generation. This includes visual storytelling in the form of cave paintings to verbal storytelling in the form of fables. By incorporating storytelling into your marketing campaign, you’ll make consumers feel connected to the history of this practice, as well as to the brand or business featured in the specific campaign.
Believe it or not, video storytelling can be relatively inexpensive when compared to more traditional types of advertising. One way to go about creating an inexpensive video is by interviewing people who have a knack for telling good stories.
If you decide to go this route, just make sure the person has a great personality and look. A second way of creating relatively inexpensive videos is by using stock photos, and making use of voiceover technology.
Now, this benefit might not seem so obvious. After all, stories can be extremely long. When it comes to video storytelling, however, stories are generally no longer than a minute or two.
During this time frame, stories have the ability to get across a lot of information more efficiently and effectively than more traditional types of advertising, which often overload consumers with technical information.
They also have the ability to create a strong emotional response more quickly and easily than traditional forms of advertising.
If you decide to implement video storytelling into your marketing campaign, it’s important to know a few things. First, always make sure the stories being told are as personal as possible.
Doing so will create strong connections with consumers and make them think highly of your brand or business. Second, try to incorporate your consumers into the video process.
This can be accomplished by simply posting stories from your customers. Finally, make sure your video is visually arresting. This can be achieved by including engaging animations or graphics or by simply making interesting editing choices.
When entering into the world of video storytelling production, make sure to take advantage of Viosk and all it has to offer.
Viosk not only offers an array of visually engaging templates, it also offers the ability to incorporate high quality images, music, and voiceovers, which will greatly enhance your story.
So, sign up for a Viosk account and start making use of the video storytelling techniques mentioned above!